Are Content Creators the new Entrepreneurs?
Those were good days, too, when information was only available on our favorite search engine— Google. But things have transitioned for the better. For a few of us, we rush to social media to validate the fact behind a piece of news. It must be the trending issue. It is an endeavor by trendsetters, influencers, or content entrepreneurs, to describe reality.
Based on this new reality, there are two categories of people— One is not monetizing social media, and the other is actively spreading educational content and monetizing it. Both form the ‘Creator Economy.’ Besides, the content creators have easily labeled themselves entrepreneurs because they are potential service providers for brands and businesses who wish to stay on top of the trends.
The conventional idea of an entrepreneur sitting inside a sophisticated office and running an empire is quite disdainful now because they are in front of tripods and creating reels that spread knowledge, fun, ideas, and growth. So let’s address the fundamental question now: whether or not these content creators are the new Entrepreneurs.
The rising economy of Content Entrepreneurs
The Internet-dominated world gives power to anyone and everyone to easily make bucks regardless of their background or degrees. That’s one significant reason people started dismissing their 9-5 work routine in the corporate world and carving out their path through digital media. But it is also a hard fact that creating business ideas for sustenance is a pure hustle for content curators.
Going by the words of Forbes, “Ask a kid today in the U.S. what they want to be when they grow up. No longer is musician or athlete the top answer, and it’s a YouTuber—an answer 3x more popular than an astronaut.” So creator economy would soon be a full-fledged 50-Million community, and it is safe to say they all would-be entrepreneurs.
How can we justify that these newly emerging content creators are entrepreneurs? The answer is passion, and Entrepreneurship is an occupation and game of passion. Business leaders can think of sustaining their business by creating business ideas, their love to read people, and to build something that collectively influences a community. Consequently, content entrepreneurs do something similar when they take up content creation as their full-time job.
The platform has had a massive boom in freelancers from different fields, building a community, dropping value bombs to educate the masses, and acting as service providers to the B2B economy that needs these creators to reach their target audience. The approach might differ, but the end goal is the same; making revenue for the longest possible time.
A hobby or Business: What is it for the Content Creators?
It all comes down to the intent of a creator. Real content entrepreneurs do not just function outside social platforms but have ways to reach out to their customers or prospects. For instance, according to The Tilt, 40% of content entrepreneurs speak in some event, 44% collaborate with fellow creators, 43% invest in social media advertising, and 28% create content for any third-party sites.
Not every content creator is comfortably living with their side hustle days. Some have grown their business and turned into serious entrepreneurs who profoundly understand the creator economy isn’t just greeting reels and a few Instagram posts for the sake of engagement. It is about innovating something that fits rightly in the market and monetizing it.
The entrepreneurship landscape is rapidly changing, and that’s where the need to invest in the right resources like entrepreneurs’ programs could help. At MIDAS, through our Entrepreneurship development programme, we are preparing the leaders of tomorrow to be creators, startup owners, or own any venture that suits their passion but with a clear objective. To know more, click here.